Who Can Sell on Amazon? Eligibility, Documents & Requirements

Selling on Amazon is one of the easiest ways to reach lakhs of customers across India. Whether you’re a small business owner, manufacturer, trader, or someone just starting out, Amazon gives you a ready-made platform to sell online. Before you begin, it’s important to know who can sell on Amazon and what documents you’ll need to get started.

Who Can Sell on Amazon?

The good news is almost anyone can sell on Amazon if they meet the basic requirements. You can sell on Amazon if you are:

An individual seller who wants to start small without registering a company
A sole proprietor running a small or home-based business
A partnership firm
A private limited company or LLP
A manufacturer, distributor, or reseller

You don’t need any prior e-commerce experience. Even beginners can start selling on Amazon as long as they follow Amazon’s rules and legal guidelines.

Basic Eligibility Criteria

To become an Amazon seller, you must:
1. Be 18 years or older
2. Have a valid Indian bank account
3. Submit government-approved identity and address proof
4. Sell products that follow Amazon’s product and category policies
5. Some categories may need special approval, but most popular categories like home & kitchen, fashion, books, beauty, and electronics accessories are open to new sellers.

Documents Required to Sell on Amazon

Setting up an Amazon Seller Account is simple if you keep the following documents ready.

1. PAN Card
A valid PAN card is compulsory for all sellers, whether you’re an individual or a business.

2. GST Registration
Most sellers need a GST number to sell on Amazon. However, in a few categories like books, GST may not be mandatory. Make sure the GST details match the seller name.

3. Bank Account Details
You need an active savings or current account to receive payments from Amazon.

4. Address Proof
Documents like Aadhaar card, passport, voter ID, or recent utility bills are accepted.

5. Email ID & Mobile Number
These are required for verification and regular communication from Amazon.

6. Signature Verification
During onboarding, Amazon may ask for a scanned signature or digital verification

Other Important Requirements

Product Compliance – Your products must meet Amazon’s quality and safety standards.
Packaging & Labelling – Products should follow Amazon’s packaging, barcode, and labelling rules.
Pricing & Inventory – You’re responsible for keeping prices competitive and stock updated.
Shipping – You can choose Fulfilled by Amazon (FBA), where Amazon stores and delivers your products, or Fulfilled by Merchant (FBM), where you handle shipping yourself.

Amazon makes it easy for individuals and businesses to start selling online with low investment. If you meet the eligibility criteria and have the required documents, getting started is fairly simple. But real success on Amazon goes beyond registration. Choosing the right products, creating strong listings, pricing smartly, and using the right marketing strategies can make all the difference. If you need help setting up or growing your Amazon business, working with experts can save time and help you scale faster.