Amazon Ads (PPC)
Core Amazon Advertising Services
Amazon Advertising (PPC) is one of the most powerful ways to increase visibility, traffic, and sales on Amazon. Our PPC management services help brands strategically target customers, optimize ad spend, and maximize ROI through data-driven campaigns across all Amazon ad formats.
We manage everything — from setup to scaling — ensuring your products stay visible where it matters most: on top of search results.
Agency Overview
Core Amazon PPC Services
Create a solid foundation for ad success
- Account structure planning (Campaign → Ad Group → ASIN setup)
- Sponsored Products, Sponsored Brands, and Sponsored Display setup
- Integration with Brand Registry (if applicable)
- Keyword match type strategy (broad, phrase, exact)
- Initial campaign blueprint and budget mapping
Identify profitable and relevant search terms
- High-volume keyword research using Helium 10, JungleScout, and Amazon reports
- Competitor keyword & ASIN targeting
- Negative keyword identification to eliminate waste
- Seasonal keyword opportunities
- Long-tail & low-competition targeting for new ASINs
Maximize reach, clicks, and conversions efficiently
- Sponsored Products: For individual item visibility
- Sponsored Brands: For top-of-funnel awareness & brand recall
- Sponsored Display: For retargeting and cross-selling
- Custom bid strategy (dynamic bids, fixed bids, bid by placement)
- Daily/weekly optimization based on performance metrics
Improve ROAS and control ad spend
- Budget allocation by performance
- ACoS (Advertising Cost of Sales) reduction strategies
- Bid adjustments for placements (Top of Search, Product Pages, Rest of Search)
- Pause underperforming ads and scale high-ROI keywords
Deliver transparent, data-driven results
- Weekly/monthly campaign performance reports
- Keyword performance tracking (CTR, CVR, ACoS, TACoS)
- ROI dashboards and insights
- Action plans for improvement
- Regular strategy calls and campaign reviews
Build brand identity and drive high-value conversions
- Custom brand creatives (headline ads, lifestyle imagery)
- A/B testing for headlines and visuals
- Integration with Brand Store and A+ Content
- Brand keyword defense campaigns
Drive early visibility and reviews for new listings
- Aggressive keyword targeting with higher initial bids
- Auto + manual campaign mix
- Daily performance tracking
- Gradual optimization for profitability post-launch
Re-engage users who viewed but didn’t purchase
- Sponsored Display retargeting setup
- Competitor audience targeting
- Cross-ASIN remarketing for upselling
Maximize sales during festive seasons and events.
- Sale period campaign setup (Prime Day, Great Indian Festival, etc.)
- Coupon & Deal integration
- Dynamic budget scaling
- Festive keyword targeting
Running ads is highly recommended, especially for new sellers. Amazon ads increase product visibility, help compete with established brands, and generate early sales. Well-managed ads also improve organic rankings over time.
Amazon offers Sponsored Products, Sponsored Brands, and Sponsored Display ads. Sponsored Products promote individual listings, Sponsored Brands showcase your brand, and Sponsored Display retargets potential buyers. The right ad mix depends on your goals and competition.
There is no fixed ad budget. Sellers can start with ₹300–₹500 per day and scale based on performance. Smart keyword selection and optimization matter more than spending large amounts. Proper ad management ensures better returns on investment.
FAQ
Frequently Asked Questions
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